The Role of Food Colours in Modern Food Manufacturing
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In today’s highly competitive consumer market, the visual appeal of consumables plays a major role in driving preferences, influencing choices, and shaping perceptions. One of the most vital components in creating visually enticing products is the use of colourants. From vibrant candies and beverages to appealing bakery items and ready-to-eat meals, synthetic and natural agents are widely used to enhance the look and feel of consumables. These substances, known as Food Colour additives , serve not only aesthetic functions but also contribute to product identification, consistency, and emotional satisfaction. Why Colour Matters in the Manufacturing Process Colours trigger psychological and emotional responses. A bright red fruit drink, for example, instantly communicates freshness and bold flavour, while golden hues in baked items signal crispiness and warmth. During processing, natural hues are often lost due to heat, exposure to light, or chemical reactions. This is where added co...